Get it?

People who just don't 'get it' – whatever 'it' happens to be – are also often the least likely to get the fact that they need to get it at all. This means that if you do get it you are more likely to find a ready market amongst those who already get it a bit, than amongst those who don't get it at all!

How do you sell to those in most need? If they realised their need they wouldn't have it…

and so on.

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